HybridLoc digital deposit lock from Wanzl for better customer service

According to a survey commissioned by the digital association Bitkom, over 50 percent of smartphone owners in Germany now have at least one food retailer app installed on their phones. As such, their added value goes far beyond simply announcing promotions. Shopping list management, price comparisons and individual discounts are further useful advantages for app users. Another possibility: unlocking shopping trolleys – provided the retailer uses the new HybridLoc digital deposit lock from retail specialist Wanzl

Retailers also receive important information for their shopping trolley management and about the shopping behaviour of their customers. Every single shopping trolley can be tracked precisely. Where in the store is it currently? How often was it used? How many trolleys are in use at what time? Recommendations for and the number of shopping trolleys actually required can be derived from the data collected. In addition, walking distances and the amount of time customers spend in the respective sections in the entire store can be tracked. Conclusions can therefore be drawn about the optimisation of the product range, marketing campaigns or the general design of the sales area in the medium term. It is also possible to react to increased customer traffic at normal peak times as well as on an ad-hoc basis, which leads to optimised staff deployment and the avoidance of long queues at checkouts.