The Wheels Don't Stop Rolling
The trolley is often the first and last point of contract that a customer has with the store. The availability of the right trolley contributes to the overall enjoyment of the shopping experience and creates positive associations with the brand. Through maximising availability at the front of the store you can increase the sales opportunities within the store.
Apart from convenience, the correct management of the trolley fleet helps to ensure safety in busy retail parks which are often congested as vehicles, customers and trolleys interact and move through confined areas. The risk of collision is high and stray trolleys become obstacles which can cause damage to cars and injury to unsuspecting shoppers.