Convenience, experience, omnichannel, service – in today’s intense competition, modern retail is faced with high expectations. Customers want inspiring shopping experiences, personal advice, and seamless transitions between in-store and digital shopping. At the world’s leading trade show EuroShop 2026 in Düsseldorf, Germany, the retail specialist is demonstrating how Wanzl supports its partners in increasing sales potential, making processes more efficient, and redefining customer experiences under the motto “Creating Shopportunities”. Wanzl is presenting pioneering shop formats, customized shop solutions, and innovative individual products at stand A26 in hall 12. Visitors to stand 46–03 in the Designer Village in hall 12 can also be inspired by the diverse retail concepts of Wanzl’s international planning team.
Shop smart, act efficiently – the customer journey with the FastLaner®
From digital cart removal to the various smart payment options, trade show visitors experience the entire customer journey with the intelligent FastLaner® shopping cart. Highlights include automatic charging management, AI-supported product recognition, and retail media integration.
4 spaces – the smart food court
The Smart Store is all about food. Whether Eat & Meet, Pick & Go, or Ready-to-Cook, Wanzl is showcasing its practical technologies for authentication, age control, theft prevention, digital store control, and inventory management in an urban retail environment. One highlight is the wanzl connect platform® that enables all processes to be centrally controlled and analyzed.
Japan Concept Store – one concept, five perspectives
Inspired by Japan as a progressive pioneer in innovative shop design, Wanzl combines five different retail worlds in one concept: Discount, Fine Food, Cash & Carry, Fashion Flagship, and High Street Retail. The concept store illustrates how trend awareness, design affinity, and shopfitting expertise can be combined to skilfully stage brand identity, target demographic, and product range logic.
Refrigeration by wsl – efficient solutions for perfect freshness in the store
Another focus is the refrigeration area, presented by wsl. Energy-efficient refrigeration units, turnkey and for composite systems, as well as special presentation units in the fresh produce area, both with vertical and horizontal orientation are being shown. This reinforces Wanzl's position as a partner for holistic retail solutions.
Wanzl for you – customized retail solutions for global retail
Wanzl demonstrates its expertise in the efficient development and production of high-volume products, along with the global processing and support of projects. The individual steps from the task and idea to the roll-out and after-sales are clearly presented. Thanks to the successful combination of in-house production and selected global production partners, Wanzl meets all key requirements for economical, customer-oriented solutions.
Wanzl Global Creative – retail design as a source of inspiration
For the first time, the international Wanzl Retail Design Team is represented in the Designer Village, demonstrating its expertise in retail design. With the message “We design to sell and build to inspire”, Wanzl sets a clear signal for its Design & Build service and for creative store and space concepts that combine functionality and emotion.
With its presence at EuroShop 2026, Wanzl is underlining its role as a driving force and supporting one-stop partner for international retailers. Since the first exhibition 60 years ago, the company has been part of the EuroShop success story and has actively accompanied its impressive development into the world’s leading trade show for the global retail world. While only shopping carts and baskets were on display at the Wanzl trade show stand in 1966, the World of Wanzl now covers almost all areas of retail: from planning and design to shop fittings and refrigeration to digital solutions and service management. Together with its customers, Wanzl develops individual and economically scalable solutions along the entire value chain. The objective: Reduce complexity, simplify processes, and create new shop opportunities.
