Hypermarkt E. Leclerc (F)
The crème de la crème – in culinary & technological terms
E. Leclerc hypermarket in Levallois-Perret
The largest hypermarket of the retail chain E. Leclerc in the Île-de-France region opened last October on the lower ground floor of the So Ouest shopping centre in the very elegant west of Paris.
The generous 8,000 m2 of retail space is mainly dedicated to fine foods.
The centrepiece of the new outlet is a magnificent 3,400 m2 market place, complete with a fresh food counter stocked with delicious fruit and vegetables, which are portioned according to the customer's wishes. Customers looking for a pleasurable eating experience in-store can try the sushi bar or head to the delicatessen department with its grill restaurant for home-made pizza prepared in the open show kitchen. A snack area completes the wide range of gastronomic options. Other culinary highlights include a visit to the maturing cellar for exquisite cheeses and a stroll through the wine cellar. Here, three oenologists are on hand to help customers discover the ideal vintages to suit their palate.
Wanzl's 240-litre plastic Tango shopping trolley ensures perfect comfort during shopping itself.
David Thibault, Store Manager and owner of E. Leclerc in the So Ouest shopping centre made a conscious decision in favour of this Tango model from Wanzl, as this lightweight yet robust trolley offers extremely smooth running while generating minimal noise. The storage solution at the rear comprising an extendible shelf can accommodate large-volume PET packs, leaving plenty of space in the basket itself for the family shopping. Inside the basket, a child seat that can be converted into a small item tray and a divider are provided to protect delicate items. E. Leclerc in So Ouest has 2000 Tango shopping trolleys featuring a stylish anthracite basket, which perfectly complements the colour scheme of the store. All the trolleys have a scanner holder integrated in the shopping trolley handle for time-saving self-scanning.
E. Leclerc in Levallois-Perret is the first hypermarket in the world to be fully equipped with NFC labels (Near Field Communication) for contactless scanning.
Customers scan the product label using their smartphone with the appropriate app and immediately receive further product information, such as ingredients, origin, manufacturer and contents. Consumers who like to make sustainable and conscious decisions about their purchases particularly appreciate this instantly available, extensive information via smartphone. Another innovation can be found in the checkout area: the 60 checkouts – 20 of which are fitted with self-scanning equipment for self-service – are equipped with a special cash management system for cash payment with change given. This means the till staff themselves no longer need to handle the money.
1. Scanner holder integrated into the handle for fast self-scanning
2. Child seat can also be used as a small item tray, or to protect fragile items.
3. Practical storage space for drinks on the extendible rear shelf
4. Very quiet operation with minimal noise generated
