Tegut (DE)
In 2007, Tegut once again achieved first place for the most customer oriented enterprise in the German food retailing industry.
The score of 2.05 was significantly ahead of the average score for the industry of 2.32*. An additional award came in the previous year for the 'Best fish counter in the German food retailing industry, Supermarket category'. Furthermore, Tegut was ranked among the top 50 German employers. Tegut's chief executive also received the honour Entrepreneur of the Year 2007 for the high quality of the Tegut range, the sustainable economic framework and the clear service orientation of the company, which was founded by his father Theo Gutberlet 60 years ago.
At the beginning of the 1980s, the Tegut chain became the first among the
classic German food industry retailers to expand its product range to include organic products, which now amount to around 18 per cent of the company's annual turnover. Customers also value the high quality, largely regionally-oriented fresh product range, particularly in the fruit
and vegetables, bread and baked goods, and meat and sausage sectors, which is considered typical of Tegut. This select range is on sale for everyday needs in more than 300 food stores in the Hesse, Thuringia, northern Bavaria and southern Lower Saxony regions, with sales floor spaces ranging from between 500 to 2,500 square metres. Tegut has remained faithful to its philosophy for six decades, which seeks to make a reliable contribution towards improving quality of life with high quality groceries. Its food handling expertise is further developed on an ongoing basis with intensive research into cultivation, production, processing and retail. Tegut prefers direct contact with committed producers in this respect. Furthermore, agricultural associations and several production facilities have been set up.
* ServiceBarometer AG 'Kundenmonitor Deutschland 2007'; a customer survey in Germany; over 21,000 customers aged 16 and over were surveyed..
Successful partners
Of all of Wanzl's German retail customers, Tegut has the most diverse product range. Over the past 20 years, Wanzl has supplied Tegut with almost every item from its Retail Systems range. For instance, last year we delivered approximately:
- 1,500 shopping trolleys, 1,000 of which were the DRC 130 model
- 5,000 WA 24 baskets
- 1,300 Cube table systems
- 50 MUC 200 transport trolleys
- Fun Mobile for children, Delta trolley shelters, Technoport entrance systems and lockable checkout barriers
In addition, Wanzl has also been jointly responsible for the high quality shop design used by Tegut for over a century, and has established approximately 200 stores with the 'wire tech' shop solutions system. Regular shop solutions deliveries also include equipment for the fruit and vegetable and baked goods sections.
'wire tech' from Wanzl: Wanzl delivered the complete shelving for the dried food, fruit and vegetable and baked goods sections to the Tegut store opened in Hünstetten, Hesse in February 2007.
