Retail

Brasserie Legrand (BE)

Long-established company with a new, modern look

On an area of 300 m2, the specialist beverage store tells the story of the entrepreneurial spirit of the Legrand family – providing customers with the best possible service. Quality wood plays an elementary role here as it creates a high-class aura. Exclusive whiskeys are presented in shelving authentically modelled after an old library wall-to-wall bookcase complete with a ladder that can slide across the entire presentation system. A focal point in the store is the tasting corner. Here, special products, accessories, gifts and much more are showcased on a few tables in wood-metal combinations. Tailor-made, unique bronze-coloured lampshades catch the eye and match the overall design perfectly.

An absolute eye-catcher is the presentation of the beers in 0.75-litre bottles as elegant aperitif variants using circular shelves. Pillars with black beverage illustrations blend harmoniously into the store ambience. Customers can load and transport their purchases using the beautifully shaped MUC200 transport trolleys and the practical GT40 roller baskets.

In order to create a modern and open space, it was decided to use “pure tech” and “wire tech”, each with a matt black surface and stressed wood elements. Huge wall posters with product motifs and orchids adorning individual shelving systems are visual highlights. Black hot-spot spotlights put the wide range of products in a striking light. A large window front additionally provides sufficient brightness in the sales area. Grey floors and walls emphasise the sophisticated feel of the store.