Brasserie Legrand (BE)
Long-established company with a new, modern look
On an area of 300 square metres, the specialist beverage store tells the story of the entrepreneurial spirit of the Legrand family – providing customers with the best possible service. Quality wood plays an elementary role here as it creates a high-class aura. Exclusive whiskeys are presented in a shelf authentically modelled after an old library wall-to-wall bookcase complete with a ladder that can slide across the entire presentation system. A focal point in the store is the tasting corner. Here, special products, accessories, gifts and much more are showcased on a few tables in wood-metal combinations. Tailor-made, unique bronze-coloured lampshades catch the eye and match the overall design perfectly.
An absolute eye-catcher is the presentation of the beers in 0.75-litre bottles as a variety of elegant aperitifs using semi-circular shelves. Pillars with stylised black drawings of beverages blend harmoniously into the store ambience. Customers can load and transport their purchases using the beautifully shaped MUC200 transport trolleys and the practical GT40 roller baskets.
In order to create a modern and open space, the decision was made to use pure tech and wire tech, each with a matt black surface and stressed wood elements. Visual highlights include huge wall posters with product motifs and orchids adorning individual shelves. Black hot-spot spotlights put the wide range of products in a striking light. A large front window also provides ample light to the sales area. Grey floors and walls emphasise the store's sophisticated feel.