Flagship premium store in Shanghai stagesunique shopping experiences across 2,500 m2.
Retailer Yonghui operates over a thousand supermarkets in China – some of them with a high-end concept under the brand name Super Species. The location in Shanghai is also unusual. The store is located in The Bund Finance Center, designed by world-famous architects Foster+Partners and award-winning designer Thomas Heatherwick, and is located directly on the renowned waterfront promenade The Bund. Wanzl is responsible for the interior of this premium store. The expansive sales floor offers space to stroll around, stylish slatted ceilings, accent lighting and the finest materials to create a unique ambience that invites shoppers to linger. Additional eye-catchers are bright fluorescent illuminations on LED screens. This is just how futuristic shopping can be.
A focal point of the store: fresh food, perfectly presented with Vitable and YourTable in wood décor. Decorative rustic wooden boxes exemplify the store's market feeling and help the colourful display
to stand out. Customers can literally feel the freshness here. Simply reach out and enjoy.
Other departments also enjoy extravagant styling. Retro chic pink furniture combined with metal decorative elements draw attention in the food area, while mirrored ceilings dominate in the liquor section. The slender ‘wire tech’ shelving system is discreet and presents the products with an elegant touch. The shelves seem to float freely in the room, engaging shoppers to enjoy making a purchase.
