Nationwide anti-ageing treatment: a modernising facelift
Minimalist, with stylish highlights – the home furnishings store in the Danish capital looks typically Scandinavian. Subtle grey is the dominant colour. It allows the impressive home accessories to come to life in the best possible way. Even the checkout area is a feast for the eyes. The company name is embossed on the back wall and two designer lamps are suspended above the cash desk. Four spherical lamps pointing in all directions are cleverly attached to sculpted metal rods. Narrow wood strips lend the desk a dynamic surface structure, with light-coloured wooden panels on top. This fresh design makes the area look particularly elegant. Unobtrusive wooden displays with steel frames encourage last-minute impulse purchases.
Varied wood and metal shelves offer plenty of space for the extensive product range. The black corrugated roof beautifully contrasts with the grey of the floor and walls.
In the lamp department, bright, warm wooden struts create a pleasant flair. On the whole, the merchandise and interior blend into a unique home shopping world.
The freshness of nature is brought into the building through the use of various plants. Whether classically presented in flower pots and baskets or draped on walls and ceilings in unusually sophisticated ways, the modern presentation of the often colourful furniture is ensured by various partitions and backgrounds. At times this is achieved by a dark, slightly transparent curtain, at other times by wooden grid walls, a simple concrete floor or colourful carpets. Hanging spherical lamps in turquoise or clear glass put themselves and the products in the spotlight.
