Coop Estense (I)

Over 5,000 Tango plastic shopping trolleys in use at Coop Estense

"Spend a few lire more, just as long as it's red!" This is a well-known saying from the Italian province of Modena, dating to the time before the arrival of the euro.

In this part of the world, the colour red evokes a passion for breathtaking speeds, which is unsurprising given that the Ferrari plant that produces fiery red Formula 1 racing cars and high-horsepower sports cars is located in the town of Maranello in the region. The 5,300 Tango plastic shopping trolleys that Wanzl delivered to Coop Estense in Modena between the end of 2012 and summer 2013 are also in red and feature the CI branding of Coop Italy.

It was the excellent quality of the trolleys and the wide range of accessories that convinced the Italian retailer to opt for this Wanzl solution, and with it to switch from wire to plastic. The impressive accessories include a scanner holder, the Promobox coin deposit system (which also functions as an attractive advertising space), compartment dividers for fragile goods and a removable tray for PET containers. Wanzl supplied 4,000 Tango trolleys each with a 220-litre basket volume to two Coop hypermarkets in Modena and a further 1,000 trolleys each with a basket volume of 212 litres to the Coop hypermarket in Taranto. Two Coop supermarkets in Modena were also supplied with 300 Tango models in the slightly smaller 160 litre basket version. To further improve the customer experience, the order also included some of the high-quality, long-lasting wire shopping trolleys from Wanzl that Coop values so highly: the latest delivery from Germany to the Coop supermarket group in Northern Italy was destined for the branch in Emilia and comprised 150 DR models each with a volume of 150 litres.

Coop Italy

The Cooperativa di Consumatori (Coop) is the largest Italian retail chain with a history spanning 150 years. It operates supermarkets and hypermarkets, primarily in northern and central Italy. The Coop is a group made up of around 135 retail cooperatives delivering a total turnover of twelve billion euros. It has over six million members, three million partners and 55,000 employees and its stores number nearly 1,400. The Coop's values are based on mutual support, solidarity, economic progress and a strong community spirit. Coop Italy uses natural resources carefully and has a long-term commitment to maintaining sustainable relations with the local economy and supporting local employment.