Globus (CZ)
Large space redefined in a surprising new way
Large space redefined in a surprising new way
The Globus store in the North Moravian town of Havířov stands out: it is modern, appealing, it emphasises high value and nature – and at the same time it is a large supermarket. Working in close co-operation, Globus Czech Republic and the Czech experts from Wanzl Shop Solutions have succeeded in completely redefining the hypermarket – a concept generally viewed critically in Western Europe. The 280 sq. m fresh baked goods area leads harmoniously on to the 475 sq. m fruit and vegetables section. Ceiling elements made from woods with natural finishes guide the line of sight through the various generously sized but clearly laid out areas of the store.
Wanzl Czech Republic planned this design in 3D, developed it and implemented it along with the Globus manager responsible for technical equipment and installation, Adam Cabadaj. The fresh products are at the heart of the new layout, presented in wicker baskets, with the wide variety of items organised in a pleasing manner. Large images and striking ceiling hangings are used as decorative elements or to present the Globus logo. Along with the wire tech shelving system they add to the high-value appearance, which acts on emotions. Customer confidence is also significantly boosted by the fact that they can catch exciting glimpses of what is happening in the in-store bakery.
The cosmetics and drugstore section of Globus Havířov is no less surprising. With its cabinets, XXL images and wealth of accessories, this section of the store – which is one of its most successful revenue drivers – is highly elegant and creates a strong emotional impression. Not only that, but the harmonious layout of the shop furniture within the 215 sq. m also encourages customers to stop and spend time there and to make purchases.
Wanzl Shop Solutions Czech Republic has also adapted the 625 sq. m textiles department of the Globus store to meet the wishes of the customer and has fitted it with wooden and metal furniture. After around two months of use of the re-designed store, the conclusion is extremely positive: the customers' curiosity was successfully transformed into customer loyalty and satisfaction.
