Customers should anticipate everything here, except the ordinary. Customers become emotionally involved even on approaching the entrance area of the supermarket, framed by a range of delicious gastronomical offerings over 400 sq, featuring anything from pasta and espresso to sushi. Spaces are designed to be generous, it smells wonderful, and in the fruit and vegetable department, the first thing to catch the eye is a bright red tractor. And that's how it continues. There are always new views, corners and eye-catching things to discover. Such as artfully-lit herb decorations, brick walls, high-quality wooden flooring, extensive motifs and pools of light with dynamically changing colours, adjusted according to the time of day.
The overall concept for the store and the gastronomic area was developed and brought to life by REWE Richrath and Alldesign in Essen, led by Richhard Grewert and in conjunction with Wanzl. The sophisticated range of goods convinces of its own accord, placing great emphasis on regional products and high quality. Here there are over 20,000 items in a range of different price classes. Each customer can decide for him or herself how much to splash the cash. Pots of mustard are available at the price of just 29 cents, or at nearly 15 euros for the gourmet version seasoned with champagne. "Cologne residents are demanding shoppers", Peter Richrath is certain of this. Large sections of the supermarket are therefore kept aside for fresh-food counters, as well as a 7.5 metre-long salad bar.
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