Creativity, not crisis

Wanzl stories (part 8)

Before the banking crisis took hold in 2008 when the major American bank Lehman Brothers folded, Wanzl had already started new construction at its company headquarters in Leipheim. Prior to that, two strategic competitors had registered for bankruptcy and closed their plants. There was much worry among members of the Management Board, as well as employees: was it possible to justify an investment of this type in these extremely uncertain times? There was a storm brewing, and in 2009 the crisis reached its apex and hamstrung the global economy – these were far from ideal framework conditions... 

However, the Management Board was far-sighted and courageous in these difficult times. It decided to create additional showrooms for shopfitting in the planned Creative Center, in place of the underground parking. The decision paid off: in 2010, the global economy was growing again and the build was finished. Wanzl was able to present its entire cross-sector product portfolio at prestigious premises in which history, product diversity and innovation were exhibited on all three storeys. The diversity of the range impressed customers from far and wide, and the company emerged stronger from the crisis. Today, the constantly changing exhibition at these premises is an essential part of the company story. It is where new developments and areas of business are presented, and the company demonstrates that Wanzl’s creativity and power of engineering goes far beyond their core product: the shopping trolley. And if you don’t believe us, come and see for yourself...