It was clear to us that the new Hypernova in Prague was operating in a highly competitive environment. The competition in Nové Butovice is fierce and so we explored possibilities of drawing the customer's attention to our new store. And after all, every customer uses a shopping trolley for shopping. So we sought advice from specialists at Wanzl on which type of shopping trolley would be ideal for the new shopping centre. We wanted an extraordinary model, which would instantly attract the customer's attention and make shopping particularly convenient at the same time. We believe the Tango model fulfils these roles.
Everyone knows exactly what they don't like when shopping and what could be improved. For example, different kinds of goods come into contact with each other in the trolley, and these can become damaged if not handled carefully or as a result of large purchase volumes. This aspect was an important criterion for us when choosing the shopping trolley and its equipment. The plastic loading area in the Tango model can be divided into two sections, enabling different kinds of goods, which are not supposed to come into contact with one another, to be transported safely.
Moreover, the trolley has a folding crate holder for transporting beverage crates. We appreciate the Tango's versatile features, which can be adapted to the individual requirements of a store.
Everyone in the retail sector knows perfectly well that Wanzl is among the very best in the shopping trolley field. We received the exact trolley specification that we ordered. There was no need to test the quality.
I personally would highlight the low noise level. Typical shopping trolleys are much noisier when being pushed, particularly the older models. The Tango is significantly quieter with its plastic basket. The vibrations and noise are dampened when moving. You can hardly hear the trolley in the store. At the same time, the Tango is easy to manoeuvre. We also placed great value on an appealing and attractive colour combination for the trolley.
We find the Tango to be the ideal solution for large shopping centres. For this reason, we ordered this model for our next Hypernova store as well, which opened in the Chodov district in Prague in November. We have ordered another 1,300 items, like we did in Nové Butovice. "
"I like the trolley. It looks good, but it also rolls well and doesn't make any unnecessary noise. It's the best trolley I've ever shopped with."
With over 200,000 employees worldwide, Ahold is one of the largest global players in the retail industry. The company entered the Czech market in 1991. Since then, the Dutch retailer has continuously striven towards expansion in eastern Europe. Ahold Central Europe (ACE) was founded in January 2003. It brings together the potential of Ahold subsidiaries in the Czech Republic, Slovakia and Poland. Today, the Ahold sales network in the Czech Republic comprises almost 300 Albert and Hypernova retail chain stores.
Due to increasing orders, Wanzl is currently expanding its production facilities in the Czech Republic by 8,500 square metres. Wire processing and mobile container manufacturing facilities have been established at the newly constructed Hnevotín site since the beginning of 2006. The electroplating facility went operational in the final quarter of 2006.