The organiser POPAI D-A-CH honoured the Wanzl display in the "Travel, leisure and automobile" category at the end of June.
For dog owners, the flexi brand means maximum freedom of movement for their four-legged friends on a retractable lead, control, safety, comfortable handling and innovative design. The aesthetics and design of the internationally used POSsibility display won over the panel of judges. Above all, the attention-grabbing advertising panels with the product's motif – a picture of a dog on a lead combined with the brand's logo – strengthen the intended short and long-distance effect.
The display extends and reinforces the brand identity and product presence, as well as boosting sales through creativity and originality. Further merit was achieved by the simple transportation and handling of the display, which does not require tools or screws. Restocking the goods is also quick and easy.
Silver award received at the POS Awards 2012 for Wanzl Display POSsibility, specially developed for the company flexi Bogdahn International.