Are you in urgent need of some R&R, but don't have time to take a week-long wellness break? McWellness, based in Dortmund, offers an alternative to an expensive spa hotel, and a place to take a time-out from the everyday. Best of all, McWellness can provide you with your own personal wellness oasis, for just one hour or for a few more, without costing the earth.
McWellness is a successful start-up that wants to establish a new type of relaxation and revolutionise the wellness industry. Personal privacy is a key principle in the concept. No one should have to spend time in crowded, chattering saunas, suffer endless waiting or feel stressed by noise levels. The motto is "Simple. Convenient. Relax."The concept was dreamed up by Thomas Kanitz, Managing Director of McWellness. Together with his brother and father, he founded the company and opened the first branch in southern Dortmund. Customers can easily navigate the online booking system to reserve a private wellness suite to enjoy with their partner, best friend or family – at a location that's open 365 days a year.
The equipment is the very best, and the materials used are high-quality and sustainable. A luxury suite offers a sauna, massage whirlpool, experience shower, rest and relaxation area, and televisions for entertainment. Guests can use the tablet in the wellness suite to read, extend their booking time, order drinks and snacks from the gastro area, and browse the web. A whole selection of packages is available to book, such as mother and daughter wellness, sauna heroes or candlelight. At McWellness, hygiene is a top priority: suites are cleaned thoroughly after every visit.
With its private day spa philosophy, McWellness has identified a gap in the market. The Dortmund location has a very full schedule – and that is hardly surprising. According to the Consumer and Media Analysis (VuMa) from 2015, around 80% of people in Germany don't have time for wellness. People want to go to spas, but only if they are uncomplicated, local and fairly priced. It is precisely this gap in the market that McWellness targets. "Hotels, thermal baths and gyms are submarkets with potential for optimisation – that's where McWellness comes in," says Thomas Kanitz. There's no such thing as an average customer. The most frequent bookings at McWellness are for two people, mostly couples, or mothers with daughters. The McWellness idea has certainly struck a chord, and Thomas Kanitz has already won the founders' prize from the Dortmund Chamber of Industry and Commerce.