Retail

Edeka Cramer (D)

Freshly Baked in Zuckerpassage

7 a.m. in Zuckerpassage, Lehrte, at EDEKA Cramer

There's a delicious aroma in the air! 24 types of bread and 18 different bread rolls, all with a crispy crust and soft crumb, just waiting to make their way into customers' shopping bags. The choice is tremendous, the bread is baked day after day using traditional baking methods – from wholemeal bread and baguettes to spelt rolls, paninis and raisin bread. Mondays to Saturdays, from 7 a.m. to 9 p.m., customers can look forward to bread, rolls and everything in between. This has everything a bakery needs, inside and out! This was reason enough for EDEKA Cramer to opt for BakeOff 2.0 at its incredibly busy shop in Lehrte. "We have completely modernised our in-store bakery with its wide array of culinary offerings. It was clear that our previous pre-baking station needed an update in terms of design and functionality," says Inga Ali, Managing Director of EDEKA Cramer. BakeOff 2.0 was a hit in the design and test phase. "Hold a bag, tongs and flap, and then pick up the product – in a pre-baking station, the customer has to do all of this with just two hands. This is awkward. We wanted a more user-friendly, yet hygienically impeccable system without flaps. Our choice was BakeOff 2.0", reports Inga Ali.

Mouth-watering baked goods on show in the BakeOff 2.0 fresh-goods display unit from Wanzl

Here everything is all-in-one! This was reason enough for EDEKA Cramer to opt for BakeOff 2.0 at its incredibly busy shop in Lehrte. "We have completely modernised our in-store bakery with its wide array of culinary offerings. It was clear that our previous pre-baking station needed an update in terms of design and functionality," says Inga Ali, Managing Director of EDEKA Cramer.

BakeOff 2.0 was a hit in the design and test phase. "Hold a bag, tongs and flap, and then pick up the product – in a pre-baking station, the customer has to do all of this with just two hands. This is awkward. We wanted a more user-friendly, yet hygienically impeccable system without flaps. Our choice was BakeOff 2.0", reports Inga Ali.

Wanzl designed the attractive, modular fresh-goods display unit which is 12 metres long. Eight one metre wide baked-goods towers featuring four levels and energy-saving LED lighting offer bread, rolls and snacks. In the integrated refrigerated shelves for cross-selling, customers can find fresh products to go, such as wraps, sandwiches and salads, "which are very popular." Specially tailored to the requirements of EDEKA Cramer, Wanzl incorporated a three metres long four-level wire tech shelving system into the fresh-goods display unit.

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Packaged products are sold here. If customers want sliced bread, a self-service bread-slicing machine completes the fresh-goods display unit. The BakeOff 2.0 is stocked from behind; as there is no rear panel, the unobstructed view lets customers see into the lively area where the goods are baked. From here, the in-store bakery and fresh-goods display unit are supplied with baked items – always of a consistently high quality and, of course, fresh every day. For EDEKA Cramer, daily bread is a strong footfall generator, and a perfect product for sharpening its image for excellence in fresh goods.

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BakeOff 2.0 – all-in-one

Wanzl has been working with the food industry for over 15 years, developing sales systems for the attractive presentation of freshly baked goods, from bread to pastries, in retail stores. To date, several thousand stores have opted for Wanzl BakeOff modules as a result of this successful collaboration. The latest generation BakeOff 2.0 makes the sale of bakery products even more successful. The advantages:

  • High product density, high level of transparency, maximisation of the filling volume
  • Best ergonomics for customers thanks to single-handed operation
  • Stocking of products from the front or back
  • Modular island for fresh products, with flexible, combinable baked-goods towers (1 metre wide | 4 levels)
  • Flexibility in product assortment
  • Strong-selling, with sophisticated technical details
  • Integrated refrigerated unit for cross-selling
  • High-quality showcase appearance thanks to the use of curved real glass and wood look
  • No wearing parts, minimal maintenance
  • Various hygiene levels can be achieved by upgrading and downgrading the 
    function for preventing the return of removed goods, tool-free assembly; central crumb tray on each level
"BakeOff 2.0 war für uns ein Pilotprojekt. Die praktische Einhandbedienung hat uns und inzwischen auch die Kunden überzeugt."
INGA ALI, Geschäftsführerin von EDEKA Cramer. Deutschlands siebtgrößter EDEKA Markt, zu Hause rund um die Region Hannover, wählte für seine Filiale in Lehrte BakeOff 2.0 als Frischepräsenter