Aqui é (E)
The new Spanish brand Aquí é
Service and pleasure are the new quality features of the Cuevas Group. The Spanish retailer has brought to life its ideas of “fresh shopping” in the Aquí é supermarket that opened in Calle Pinar in the Galician city of Pontevedra in March. The concept is impressive: the store in north-west Spain reached the final of the international "World Retail Awards 09", and is one of six supermarkets to make the short-list for "Retail Innovation of the Year" – the only Spanish participant. The entire store is equipped with the Wanzl wire tech shopfitting system and was designed by Jos de Vries of The Retail Company. Display units, wall shelving, displays and all fittings in the wine section carry the Wanzl signature and satisfy Jos de Vries' vision: Aquí é is becoming a distinctive brand with the philosophy "where everything makes sense".
And at Aquí é everything is well thought out and impressive thanks to its originality: from the store guide with its various “shopping routes” and the environmentally friendly energy and waste concepts, to the verses of poetry in Galician on the wall, Aqui é is truly inspiring in its authenticity. The basic concept: that customers might shop more frequently, enjoy fresher groceries and, in this way, waste less food. "¿Que faxemos hoxe?" ("What's for dinner tonight?") is, for example, the motto of an entire department. This is because this question is asked regularly in every household. Aquí é offers the answer, with daily menu suggestions developed at the nutritional research faculty at the University of Vigo. “
