Wanzl Metallwarenfabrik GmbH
Business division Retail Systems
Using wanzl connect it will be possible to collect customer information via a smartphone to discover what the customer wants before they enter the store. This enables special offers to be specifically tailored to customers.
In future, the shopping trolley or basket that is a customer's constant companion in-store will be fitted with an RFID tag. Not only will the trolley or basket carry goods, but it will also provide the retailer with important information about its position in the store and usage behaviour: average shopping times, length of time spent in front of particular shelves, maintenance recommendations, and much more. As well as generating user data, it can also prevent theft of goods or of the trolley itself.
Thanks to the additional connection of shopping trolleys to smartphones, customer-specific information can be gathered, and personalised coupons redeemed in-store as a purchase incentive.
With wanzl connect it will in future be possible to avoid the coin deposit system, as the return of trolleys will be controlled using a bonus system. There are various possible reward models: donations to a good cause, printing coupons for subsequent purchases, or entry into a lottery. In each case, the trolley will be electronically logged by an RFID reader when it is returned to the parking area or collection point.
One of the modules offered by wanzl connect is "Customer Connect", a software component that can be integrated into existing customer apps – as smartphones have become perpetual companions in our everyday life. Customers communicate and gather information via their smart device before, during and after their purchase. With a software component that can be integrated into existing retail apps, its functions can be used to retain customers for the relevant retailer.
This means smartphones can make the shopping process simpler for your customers, and therefore save time: this ranges from issuing a digital shopping receipt, to indoor localisation so that goods can be found more easily, through to cash-free payments. Using a Bluetooth beacon, customers can receive coupons or adverts on their smartphones, depending on their shopping preferences.
Store Manager can be used to collect all store data on a single platform. It is the software-based information, communication and control centre of tomorrow’s store manager. Data is generated in-store by various items. This applies both to Wanzl's own products, such as the shopping trolley or entrance system, but also to devices and systems such as light control, refrigeration equipment, and deposit return points, regardless of their manufacturer. This data is fed into the Wanzl cloud and can be displayed in real time on a smart device (smartphone, tablet, etc.). Products can be controlled, alarms visualised and data analysed in standardised or customisable reports.