EuroShop has been established as the world’s leading trade fair in this industry for decades. In 1966 Wanzl, a young company at that time, presented at the first fair in this series, with the aim of generating orders and gaining contacts.
Towards the end of the first day of the trade fair, the buyer from a major Swedish furniture firm visited the Wanzl stand. The trade fair was, in some ways, a rather informal affair back then. People were “just spending time together”, and so conversation remained personal. In the course of this easy conversation, the visitor revealed that he was rather stressed out, as he had not been able to find a hotel room and did not know where he could stay.