This is because many shoppers make purchase decisions in seconds, directly at the point of sale*. Goods therefore need sales-promoting displays with stimulating design and appeal, just like the new Rayher shop system. Wanzl has developed an innovative display system for the market leader in the European hobby/arts and crafts sector for the eye-catching presentation of the 'Deco-Art' colours for painting. The modular display, with nine adjustable, attachable shelves and flexible plug-in elements, provides maximum space for goods presentation on a small sales floor space – an important criterion for the often small specialist shops in the hobby/arts and crafts sector.
The desire for a distinctive shop system quickly emerged: a lot of products, attractively presented on a small floor space, above all free-standing solutions with flexible modification possibilities, integrable into Tego systems as well as into existing shelves,
The company is one of today's leading suppliers of the hobbies/arts and crafts sector. The location in Laupheim, Baden-Württemberg, supplies over 7,000 specialist crafts retailers across Europe with Rayher hobby products.
The response has been extremely positive as the goods are clearly presented. The shop system itself illustrates the range of goods thanks to the clear structure and well laid out arrangement of goods, as well as the attractive design which catches your eye from a distance. We are experiencing a clear increase in turnover in all cases.
The individual levels are extendible and are loaded from the rear. This is easy and quick. It is also easy to carry out alterations to the shop system, such as for loading seasonal goods.