Wanzl makes shopping a pleasure and will be presenting itself as one of the largest exhibitors and a partner of international retail at EuroShop 2014 in Düsseldorf (16 to 20 February). Attendees from around the world visiting hall 13/A89 will be greeted with one of the largest stands at the trade fair showcasing the latest Wanzl retail range, presented under the trade fair slogan of Retail_MADE BY WANZL. This represents an emotionally engaging approach, with highly effective purchasing reflecting customers' desire for the finer things in life and for innovations. Wanzl's trade fair stand bears the hallmarks of this dynamic approach, both inside and out. It is designed like a major sports arena with corresponding aesthetics including an athletics track, turning each visit into an exciting and eventful race through the innovative world of Wanzl. The trendy bar and the first-floor lounge with a panoramic view of the trade fair stand provide visitors with an opportunity for networking.
The current Retail Systems range for the 2014 season will be presented on the main field at the Wanzl sports arena. Trolleys made of wire and plastic provide the muscle in our starting line-up, breaking world records over a number of years under the toughest conditions. A highly promising newcomer on the retail stage is Design Trolley, a study into shopping trolleys with a high level of potential for implementation. BakeOff, the new modular baked goods system in the form of an island for hosting fresh goods, will assume a role in the successful sale of bread fresh from the oven, crunchy bread rolls and delicate pastries. As visitors explore the sports arena, they will find a great deal more to see and experience: Wanzl will be presenting innovations and classics for every retail format, for food and non-food – these solutions will range from the experience-oriented to the customised, fulfilling roles from the functional to the exclusive. Visitors wanting to ask any questions should turn to their personal 'coach' at the trade fair stand: one of the representatives from Wanzl's worldwide sales team.
The next attraction is the series of executive box-style viewing areas around Centre Court: Wanzl will show itself to be perfectly trained, fully motivated and capable of putting on a great display in the field of sales by introducing the crowd to its elite performers in the Shop Solutions retail category. The world of the senses, used to create an inviting effect, will be the dominant factor in the fields of outdoor, fresh goods, beverages, cosmetics, food products and special ranges. As a renowned shopfitter, Wanzl has received top ratings worldwide for a number of years in areas ranging from production depth, design, planning and realisation through to handover of turnkey solutions – and all this with regard to individual projects as well as international roll-outs. Welcome to the world of Wanzl at EuroShop 2014!