The internationally renowned and experienced managers from the Interior Decoration and Design sector awarded the prize to the Bruck Maximarkt in January 2005, on the basis that the brilliant market design is reflected in both the exterior design and the store interior. The site, in Bruck near Salzburg, opened in October 2003, and is the seventh SPAR Austria Maximarkt. "SPAR is very proud of this unique achievement", Dr Gerhard Drexel, President of SPAR Austria, said enthusiastically after the announcement of this outstanding global honour. The New York prize is the second award for the store to date, which became the first Austrian company to receive the 'Retail Interiors Award' in the 'Best Food and Supermarket Design of the Year' category in 2004.
In collaboration with London based planners at JHP Design, Maximarkt developed a shop design, which creates incentive to purchase over a space of 2,900 square metres. The focus is on making the articles easy to access and providing a good product overview. For this reason, the baskets are lower than usual and the transparent shelving shifts the products into the foreground. Wide aisles make it easy to steer and manoeuvre the shopping trolleys.
"The Maximarkt exceeds all expectations and is a truly outstanding example for a supermarket design."
FROM THE EVALUATION BY THE 'INSTITUTE OF STORE PLANNERS' JURY
large, emotive image motifs guide customers purposefully to the section of goods they are looking for in the store's full service range. As a family retailer, Maximarkt places just as much emphasis on the needs of the younger generation: an interactive Lego castle is waiting in the children's play area and there is a baby changing area for younger children. A bistro, furnished in the style of a Tyrolean après bar, invites customers to take a break from shopping. Alternatively, the neighbouring Maximarkt restaurant is
You can find further sample applications and references in the Press releases section.