Customers can now shop in a modern ambience environment and benefit from numerous services according to their personal preferences in the 12,500 m² centre. "We do not inherit the Earth from our parents, we borrow it from our children." These words by the French author Antoine de Saint-Exupéry served as guidelines for the Cora Group managers during the construction of the shopping centre. The new supermarket was built on the premises of the rather old record store in Longeville-lès-Saint-Avold, which had seen better days. An average of 200 workmen from around 45 local companies worked on the new building each day to create a shopping centre that does not only take the environment, but also the desires of customers, into account. The consistent focus on the environment is evident in numerous details today. These include a solar-thermal unit for warm water in sanitary facilities, 32 solar modules to ensure environmentally-friendly energy supply and highly-efficiently heat insulated glazing and facades. Strict waste separation also ensures that valuable raw materials are recycled on a daily basis.
Cora participates by participating in local social events, contributes towards charitable and charity campaigns and by workings together with manufacturers in the area to promote the marketing of regional products. Due to the fact that the Group is organised in a decentralised manner, ideally every Cora market is able to adapt to specific local conditions in its region.
This creates a feeling of proximity and regional connectedness that Cora's customers appreciate. French customer Christelle, who has become a regular customer to the new Cora hypermarket in Saint-Avold, says: "the bright and welcoming market is pleasant for customers and staff." At Cora, it is important that staff also feel comfortable in order to contribute to the best possible service. Customers also value the wide range of products all in one place, such as healthy and tasty groceries, household and multimedia products, textiles or leisure and cultural items. Services also aim to be diverse: hire cars, customer service, advance ticket sales, the Cora Voyages travel agency, a party catering service, a clothes alteration shop, an information terminal desk in the centre of the store, self-checkouts, and recently also the online shopping portal www.houra.fr – Cora meets all of its customers' requirements. In addition to the Cora hypermarket, approximately 20 more shops offer further shopping opportunities.
The Cora hypermarket in Saint-Avold is offering its customers a new shopping experience with the plastic "Tango" shopping trolley by Wanzl. Store Manager Henri Corvi explains why Cora has opted for the "Tango": "We compared various shopping trolleys of the same type made by different manufacturers. In the end, we preferred the "Tango". The reasons for this were the perfect combination of lightness and robustness as well as high manoeuvrability even when the trolley basket is full. The silent operation of the "Tango" also impressed us because it made the least noise when rolling across the sales floor. Our customers value this tranquil ambience and are happy to come again to do their shopping." Wanzl supplied 1,200 "Tango" shopping trolleys in green and anthracite with a basket volume of 220 litres. Green symbolises the proximity to nature, which is very important to Cora. Additionally, the colour goes very well with the wooden interior. The basket flap, handle and child seat are anthracite. The visual appearance look of the "Tango" is representative of the successful aesthetic and practical symbiosis of nature and economy. Wanzl also supplied "Pick-up" shopping trolleys equipped with shopping baskets from the "GT26" series. Customers particularly value this variant for quick occasional purchases. The new Cora supermarket in Longeville-lès-Saint-Avold has already influenced other stores: the Cora branch in Forbach (Lorraine region, France) also provides its customers with over 1,000 "Tango 220" shopping trolleys in green and anthracite.