With sales in excess of 18 billion euros, online shopping represents over 60% of mail order sales in Germany, an increase of around 18% when compared to the previous year. Similarly high growth is also being experienced in other European countries and in the growth regions of Asia, with fashion the most profitable product group. In conjunction with Europe's leading full-service provider for E-commerce solutions in the fashion industry, NETRADA Management GmbH, Wanzl has successfully completed a joint project for the development of an order picking trolley.
NETRADA currently employs around 300 employees responsible for the storage and dispatch of goods from ten fashion partners at its logistics centre in Lehrte, Lower Saxony. End-clients in 21 countries are served from Lehrte using a variety of carriers. Seasonal changes in the fashion industry and different client demands require a high degree of flexibility when it comes to arranging processes and adapting needs, resources and technology to market trends at short notice. As an entirely technical solution is not economical in these circumstances, the core goods-handling processes in Lehrte shall continue to be performed manually. The focus is on the automation of internal transport, first and foremost.
"As an experienced full-service provider and fashion expert, we are able to provide growth potential in online trade for our business partners thanks to efficient logistics solutions and client processes as well as the exclusive fashion-specific set-up of the online shop."
JOACHIM REINHARDT, Managing Director/CEO NETRADA Management GmbH
In order to keep space requirements for trolley pools low, and to achieve the maximum usability of all equipment, NETRADA has elected to use Wanzl's customised "NetCart" solution. From the entrance of goods to picking and dispatch, this order picking trolley performs all transport functions. The "NetCart" is capable of being adapted for a variety of transport requirements such as hanging textiles, shoes, flat goods, accessories and jewellery, and must be capable of loading these together. A ladder, installed on the trolley, allows high picking positions to be reached with ease. In addition to manual order picking, the trolleys have also been optimised for
Three folding levels with a central separating wall to perfectly accommodate fashion items including hanging garments and flat goods. The fifth wheel located below the centre of the trolley allows for comfortable pushing and manoeuvring.
With 14 years of experience in this field, NETRADA has established itself as a leading fashion E-commerce expert and the exclusive partner for leading brands.
The range of services offered by NETRADA covers the entire process chain, from implementation and operation of the online shop, to content management, product photography, online marketing, logistics and dispatch with returns management, as well as payments, accounting and customer services.
With sites in Europe, North America and Asia, NETRADA also offers global E-commerce solutions from a single source, which helps clients to simplify the internationalisation of their E-commerce business significantly.
Up to 120,000 shipments a day, around 8 million items in storage, approximately 200,000 sq. m of storage space in Europe and North America, optimised for every logistic demand (hanging garments, flat goods, shoes, accessories and jewellery), reprocessing of up to 160,000 items a day, customer service in your language, an in-house photo studio for digital imaging.
To date, Wanzl has supplied NETRADA with almost 16,000 stacking baskets for the storage of high-quality fashion items.