The new REWE CENTER opened in November 2015 in the centre of Heidenheim in Baden-Württemberg.
The aluminium-clad façade itself looks spectacular. It represents a wave from the neighbouring River Brenz and creates interesting light effects depending on the time of day. Inside, it is just as extraordinary: over 3,200 m², barrier-free, the REWE CENTER presents itself as a new, discrete store concept with a huge selection of more than 45,000 food and non-food items. The charm of the weekly fresh produce market gives the centre an authentic and
The waves of the River Brenz run as a constant theme through the store. Curved gondolas and coloured ceiling ribbons carry the flowing visual effect of the exterior façade indoors, creating an impression of cleanly defined product ranges with clear guidance. Wood elements finish the wire tech shelving in the wine and coffee section. The large fruit and vegetable section with its many regional products is particularly striking, and is the first port of call at the market entrance.
"We want to be the go-to choice for our customers when it comes to expertise, confidence and satisfaction in food shopping."
Hans-Jakob Nieß, REWE retailer