The seventh Austrian branch of C+C Pfeiffer opened in the 22nd district in North Vienna at the end of May 2008. With a shop area of 5,600 square metres and a vast logistics area, this outlet is one of Europe's most modern cash & carry stores. The cash & carry specialists invested €25 million – the second largest investment in the company's history. Like the other C+C Pfeiffer stores, the new store in North Vienna targets catering customers. This customer group accounts for 80% of Pfeiffer's cash & carry turnover.
According to a study by Karmasin Motivforschung, a market research company, C+C Pfeiffer is Austria's favourite source for catering. The food service range in the North Vienna store concentrates primarily on well sorted food; non-food accounts for just under five percent. C+C Pfeiffer offers its customers other benefits in addition to shopping. Its Cookstudio 2.0 holds cooking demonstrations and tastings on a regular basis, and trained sommeliers in the wine department give customers expert advice. C+C Pfeiffer also relies on a B2B multi-channel strategy: Its cash & carry business is closely intertwined with its delivery service. ”
‘wire tech’ shopfitting system
Wanzl provided the shopfitting equipment for the new C+C Pfeiffer store in North Vienna. The high-quality ‘wire tech’ shopfitting system was installed in the wine and table decoration departments to place emphasis on the goods and lend the sales area an elegant atmosphere. The system was combined with traditional heavy-duty shelves in the food, non-food and beverage departments. Special solutions in the customer's corporate image rounded off the goods display. The harmonious colour and space concept makes this cash & carry store the undisputed number 1 in Vienna.
C+C Pfeiffer The Traun-based Austrian family-owned food wholesaler operates in the following seven locations: Brunn am Gebirge, Graz, Salzburg, Spielberg, Traun, Wels and, since May 2008, North Vienna. With close to 1,000 employees, C+C Pfeiffer is Austria's undisputed number 1 source for caterers. The chain supplies around 28,000 catering customers, or close to 20% of the cash & carry food market for caterers. These figures are reflected in the turnover, over 74% of which is generated in the catering segment.