føtex food loves food – with every ounce of its being! It's all about food here. There are now six føtex food stores in Denmark, each opening up a whole new world for gourmets and customers who appreciate high-quality food. The fresh meat section, the bakery with its fresh crusty bread and croissants, the exquisite choice of fine wines and the unique scent of the fruit and vegetable section with its extensive range of hand-picked specialities from selected international producers all make shopping a special experience.
Nowhere else between Kattegat and Skagerrak can customers find this level of quality combined with this product philosophy and variety. And all at affordable prices. føtex food's mission is to supply its customers with high-quality, fresh food for their daily needs. Many Danish customers appreciate this promise, after all, we are what we eat and drink. Discerning food shoppers will have questions and want to try samples before they buy. To meet this need, various events are held each Friday afternoon, giving customers the opportunity to meet their trusted butcher in person and sample seasonal fruit and vegetables. They can also try the wines of the week in the wine section. If customers have any questions, the trained sales personnel are bound to know the answers.
The first føtex store was opened in Århus in 1960 and was a vision of modernity. Never before had Denmark seen so many product ranges all under one roof: high-quality groceries, fresh produce such as fruit and vegetables and even clothing and home textiles. The store was just like the US supermarkets on which it was based. The man behind føtex was Herman Salling, the man who revolutionised the way people shopped in Denmark and came up with the name føtex: a combination of the words ‘fødevarer’ (food) and ‘textil’ (textiles). Salling's decision to open his first store was a brave one – he had a starting capital of just 800 Danish Krone (EUR 107). But he who dares, wins: Just one month after opening, turnover at the store reached an impressive 4000 Danish Krone (approx. EUR 537). Today, it takes less than 10 seconds to generate this amount at føtex. There are now 77 føtex stores and six føtex food stores in Denmark. føtex belongs to the Dansk Supermarked Gruppen, Denmark's biggest retail chain.
There are now six føtex food stores in Denmark. The 1200 m2 store in Skæring was the first føtex food store to be equipped with the ‘wire tech’ shop fitting system, installed nearly two years ago by Wanzl and its subsidiary company Expedit. Wanzl and Expedit, one of the largest providers of shop solutions in Scandinavia, have now introduced the shop concepts in the five other føtex food stores.
"føtex food is new and exclusive. This is reflected in the store fittings. We opted for the flexible, modern ‘wire tech’ shop fitting system from Wanzl due to its exclusive and design that highlights our concept and appearance. Danish Wanzl subsidiary, Expedit, also proved to be the perfect partner for implementing the shop concept."
Frank Arberg, Shopfitting Manager, Dansk Supermarked Gruppen