Wanzl Middle East FZE
Phone: +971 4 341 8555
Fax: +971 (0) 4 341 9595
Using wanzl connect will make it possible to collect customer information via a smartphone to discover what the customer wants before they enter the store. This enables special offers to be specifically tailored to customers.
In future, the shopping trolley or basket that is a customer’s constant companion in-store will be fitted with an RFID tag. Not only will the trolley or basket carry goods, but it will also provide the retailer with important information about its position in the store and usage behaviour: average shopping times, length of time spent in front of particular shelves, maintenance recommendations, and much more. As well as generating user data, it can also prevent theft of goods or of the trolley itself.
Thanks to the additional connection of shopping trolleys to smartphones, customer-specific information can be gathered, and personalised coupons redeemed in-store as a purchase incentive.
With Trolley Return, it will in future be possible to eliminate coin deposit systems, as trolley return can be controlled using a bonus system. There are various possible reward models: donations to a good cause, printing coupons for subsequent purchases, or entry into a lottery. In each case, the trolley will be electronically logged by an RFID reader when it is returned to the parking area or collection point.
Store Manager can be used to collect all store data on a single platform. It is the software-based information, communication and control centre of tomorrow’s store manager. Data is generated in-store by various items. This applies both to Wanzl products, such as shopping trolleys or entrance systems, and devices and systems such as light control, refrigeration equipment, and deposit return points regardless of their manufacturer. This data is fed into the Wanzl cloud and can be displayed on a smart device (smartphone, tablet, etc.) in real time. Products can be controlled, alarms visualised and data analysed in standardised or customisable reports.
More information for better decisions. With its software-based solution, wanzl connect offers a modular building kit for management, control and analysis of all in-store processes.