Ritzenhoff & Breker look back on a history rich in tradition. Wolfgang Otto Breker: Georgius Liborius Ritzenhoff founded the company in 1810 as a wholesale firm for glassware and ceramics. Last year, we celebrated our 200th anniversary.
We are an internationally established company with a range of around 4,500 products made from glass, porcelain, ceramics, and accessories. Our customers include supermarkets, department stores, boutiques and specialist furniture and interiors retailers. Ritzenhoff & Breker is one of the market leaders when it comes to expertise in table settings, home and kitchen accessories.
The market and the customers continually want to see new items on the shelves. For this reason, we replace around a quarter of our range every year.
This means that innovations are part of day-to-day business. In addition to the range from Ritzenhoff & Breker, the Snap, Flirt and Via lines are also part of our programme. We thus cover the whole market and our products are in a price range that everyone can afford.
It is an elaborate process: it takes around twelve months to go from the development of the product by the in-house designer to the first presentation of a collection. Trend scouts then take care of identifying the expected colour and product trends at the right time, which will subsequently be implemented by the designers in corresponding products. Once the design of a collection has been finalised, samples are produced. As soon as all the products in a collection have been perfectly co-ordinated with one another, serial production commences.
"We were won over by the excellent quality and the striking look of the display. Both match the Ritzenhoff & Breker brand. Its re-usability and associated environmental protection is also positive."
Wanzl developed a display for high-quality second placement of glass and porcelain especially for Ritzenhoff & Breker. These displays are currently used in German retail. In the long-distance effect, the branding persuades with large-format crowners and retractable advertising motifs. The red base with the brand name Ritzenhoff & Breker also draws more attention. The combination of the coated metal frame and wooden flooring ensures an elegance suitable for the presentation of high-quality brand-name products. The new display for Ritzenhoff & Breker distinguishes itself through individual design possibilities, durability and a good lasting image. Environmental friendliness and flexible use are also guaranteed, as well as excellent value with unmistakable, attractive product presentation at the PoS.
Wanzl designs and manufactures highly effective sales displays – from a single object to an entire shop-in-shop theme world. Every customised solution from Wanzl is perfectly tailored to the customer's individual requirements, specific products and PoS situation. Werner Kössler, Brand Industry Sales Manager for Individual Displays from Wanzl, developed the current displays for Ritzenhoff & Breker, Spiegelau and Kärcher from the beginning, in close co-operation with the three new customers. Wanzl Displays will be at EuroShop 2011 in Hall 05/D04 at the POPAI D-A-CH stand.