POLISHED MARKET APPEARANCE –
GREATER CUSTOMER RETENTION
Coloured shopping trolleys are not new in retail. However, it has never been more important than now to take a closer look. The colour scheme of shopping trolleys and shop fittings with "Colours made by Wanzl", manufactured according to a new process, provides a unique appearance and clear benefits to the retail industry.
Colours on shopping trolleys facilitate a standardised colour scheme and boost the visual statements made by the market. They reinforce the corporate design and accentuate flair in line with the market setting. They also create a clear identity that engenders positive feelings and associations in observers and induces corresponding reactions in customers.
Colour makes the difference. Use the new possibilities of POWER COATING and let the colour professionals at Wanzl help you. Harmonious colours, colour contrast or colour tone: an attractive range of colours produces finely tuned colour nuances in shopping trolleys and fittings. The range of colour thus opens the greatest possible approximation to the corporate design. |
-1: The base: high-quality zinc phosphating
-2: The primer: corrosion-resistant electrodeposition painting
-3: The finish: highly abrasion-resistant and UV-resistant powder coating |
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Wanzl has an ultra-modern, state-of-the-art coating system. With a unique process – proven as a quality standard in the automobile industry – the retail industry can choose from the entire colour spectrum. Possibly no other product is used as frequently or intensely in the world as the shopping trolley. Many are on the move day and night and cover distances as long as from the earth to the moon. The highly effective and weatherproof corrosion protection system POWER COATING is the best possible solution for an even paint application and long-term durability in the hard day-to-day life of shopping trolleys. This innovative technology makes it fun to bring colour into the market and excite the customers.
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Customers love colours in their markets. Colours produce emotions and provide the appearance of objects with a flair of optimism. Colours have an energising
or relaxing effect, lift the spirits and increase the feeling of personal well-being.
When colours are perfectly matched and form a harmonious unit, they have a pleasing effect on the observer's eye and attract the observer's attention. Moods can be created with colours that give objects and spaces a completely new energy.
In shopping trolleys, colours also achieve a warmer feel that is more pleasant for the users. Mechanical whirring noises are noticeably reduced.
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POWER COATING guarantees environmentally sound production processes, in which the quantity of the chemicals used was divided into half, just like the number of procedural steps. The consumption of water and energy is also significantly lower than in conventional processes. “TÜV Bayern” (the Association for Technical Inspections) already confirmed the implementation and application of a functioning environmental management at Wanzl in 2004.
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